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How to Choose Big Data Solution Providers

POSTED: 20.03.2017By: Yaron Gueta

Buying big data services and software is a big decision. There are hundreds of big data solution providers to choose from, including big established companies like Oracle, IBM, HP, and Microsoft. The solutions these companies…

Why Is Everyone Talking About Digital Compliance?

POSTED: 14.03.2017By: Andrew Stacy

The reason everyone is talking about digital compliance is because from May 2018, all organizations that fail to comply with EU General Data Protection Regulation (GDPR) will face heavy fines. Designed to empower all EU…

How Does Session Replay Contribute to Website Analytics?

POSTED: 14.03.2017By: Audelia Boker

How many times have you looked at Google Analytics hoping to read between the lines to find out why a visit didn’t convert to an action? It doesn’t tell you the reasons why a customer…

Digital Behavior Analytics in 2017: Why No Business Should Be Without Them

POSTED: 14.03.2017By: Audelia Boker

According to a study by Deloitte, “the UK public has never been more addicted to smartphones”. The 2016 study showed that 81% of UK adults own a smartphone, with the numbers rising to nine out…

3 Tips to Avoid Failure with your Customer Experience Solution

POSTED: 14.03.2017By: Audelia Boker

Brands today are facing a new challenge; keeping up with customers rather than keeping up with competitors. A recent study by Accenture Interactive found that “more than nine in ten companies are struggling to deliver…

Digital Customer Management: What It Is and Why You Should Care

POSTED: 09.03.2017By: Ed Lombardo

The goal of every industry is to create a “great customer experience”. But what exactly do we mean by the term “customer experience,” and how do we manage it? At Glassbox, we use this simple…

The Digital Transformation Comes of Age

POSTED: 02.03.2017By: Yaron Morgenstern

Digital transformation is a term widely used, but not clearly understood. The Wikipedia definition asserts that digital transformation “is the change associated with the application of digital technology in all aspects of human society.” We…

The Digital Customer Journey Exposed: From Awareness to Purchase

POSTED: 27.02.2017By: Audelia Boker

In the traditional world of marketing, organizations started off with a product, did some TV or radio ads, then customers went to brick and mortar shops to choose among brands and buy a product. Today’s…

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