How a Global Retailer realized additional $26M of annual revenue by fixing online Customer Experience issues

Success Stories

How a Global Retailer realized additional $26M of annual revenue by fixing online Customer Experience issues

BUSINESS CHALLENGE
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The Retailer was aware Customers were experiencing struggles on its website but wasn’t able to measure the exact impact these issues had on the top line.
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Items that were out of stock caused abandonments be again, the Retailer couldn’t measure how often and couldn’t take remedial actions.
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The IT department couldn’t reproduce some of the errors and in some instances the Retailer was completely unaware of customer struggles.

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