The benefits of customer experience analysis are myriad, and yet some businesses fail to take advantage of them. Why? Because the regulations surrounding what data can be stored, and how, and for how long, seems overwhelming. Rather than potentially make the wrong choice and get hit by fines or a lawsuit, they either minimize their online presence or fail to collect valuable data about their online customers.
If you’re letting fears about compliance transformation prevent you from taking full advantage of your online presence, you may be falling behind your less hesitant competitors. And there’s no excuse for being overcautious when there are software solutions and online resources to help you ensure that you are fully compliant with the GDPR and other regulations surrounding the handling of data.
Managing Your Data Stream
What many businesses find overwhelming is the sheer amount of data in question. How do you know what to keep and what to discard? More importantly, how can you possibly be expected to store it for years, and how are you supposed to retrieve or delete it upon request? If you’ve already been storing data and your methods aren’t in line with new regulations, how can you ensure quick and efficient compliance transformation?
This is where you need the help of a software provider that has a proven track record of properly handling large amounts of data. You don’t have to come up with all of the answers yourself when someone has already determined the best way to store a website session recording while obscuring sensitive customer data such as passwords.
There’s no need to feel overwhelmed when there’s someone you can go to who has all the answers and can help you develop the roadmap for recording and storing valuable customer data.
The Benefits of Compliance Transformation
You may feel like you’re doing fine in your current situation, but there are clear benefits to taking the steps to properly record and store data on customer interactions.
Having access to this data can be beneficial to both your customers and your support team. Viewing an online session recording can help support give clients a clear picture of how to solve a problem on their end, or give IT data on how to solve the problem on your end.
How you do or do not handle customer data can also have a major impact on your business’s future goals. Potential mergers and acquisitions may involve an audit of how you store customer data. Likewise, other businesses looking for a partnership may be hesitant to work with an enterprise that does not seem to have fully taken advantage of the customer data at their disposal.
Finally, there’s the simple matter of all the business you could be missing out on due to your inability to pinpoint weaknesses in your online presence or your conversion funnel. Without a recording of the customer experience, you can’t make use of experience analytics to identify what is causing customers to leave your site without making a purchase or signing up for your mailing list.
There are Solutions Available
You don’t have to be overwhelmed by compliance transformation any longer. Software solutions exist to help you with every aspect of customer data management, up to and including GDPR compliance. Don’t let any more valuable data slip through your fingers.