With the move to quad-play, many providers are struggling with significant challenges in the consolidation of the services they provide. Too often, a poor digital customer journey leads to poor customer experiences.
Telecommunications and entertainment providers know that data is the new ‘oil’ in the industry. The fact is, customers want to easily access their content from the screen of their choice, whenever they want, with their preferences remembered and offers presented, It’s all about digital big data.
Glassbox enables the collection of digital customer analytics for addressable content and advertising in real time. It means telecommunications and entertainment providers have a major advantage as they work towards sustaining and strengthening profitable customer relationships. By better understanding their customers’ digital journey, telecommunication and entertainment providers can improve both the digital customer experience and operational efficiency.