Clarisite, a disruptive provider of ‘instant replay’ digital customer experience solutions for both the web and mobile today announced the closing of a Series A $5.5 million round of financing led by Lazarus Israel Opportunities Fund, a US-based hedge fund. Clarisite also announced the appointment of London-based Yaron Morgenstern as Chief Executive Officer who will lead the company’s international expansion.
With a focus on the Financial Services and Insurance sector, Clarisite is working with organizations such as AXA Global Insurance to inform and facilitate action based on real-time insights, both online and on apps. This actionable insight is used to optimize the customer experience, enhance customer service, improve regulatory compliance and reduce risk exposure.
Yaron Morgenstern joins Clarisite as Chief Executive Officer with immediate effect to spearhead the company’s expansion in Europe and across North America. A veteran of the enterprise software industry, Morgenstern most recently served as General Manager of Financial Markets Compliance for Nice Systems (NASDAQ: NICE).
“Clarisite has a unique market offering, providing organizations with on-demand actionable insight into their customer’s behavior. As traditional bricks and mortar companies fully embrace their digital touch points, often under strict regulatory scrutiny, we are perfectly placed to ensure they have the information they need when they need it to make informed decisions and take actions upon them. It’s like having an instant replay to help make informed decisions. Moving our head office from Israel to London is a first step in our expansion plans,” said Morgenstern.
“We’re thrilled to have led this latest funding round so that the company can move from start-up to scale-up,” said Brian Abrams, partner at Lazarus. “Clarisite’s technology is a quantum leap forward and I think it’s fast becoming a ‘must have’ in industries such as finance, insurance, and health care,” he finished.
Clarisite was founded in 2010 by Yoav Schreiber, Yaron Gueta and Hanan Blumstein and has offices in London, New York and Tel Aviv.