EYE Views – GDPR never seemed more relevant

EYE Views – GDPR never seemed more relevant

Facebook’s spectacular exposure of at least 87 million people’s personal data to Cambridge Analytica is just one drip in a deluge of data breaches and abuses of consumer trust and privacy.

At the same time, it’s no secret that access to personal data is the backbone of many business models in the mobile economy, especially marketers that live on it to perform sophisticated personalisation for example. Unsurpisingly consumers are becoming increasingly aware of their data, they want privacy, they want transparency, they want a better value-exchange.

We asked mobile players how the industry should respond to the Facebook debacle, how GDPR will affect their business and whether or not consumers understand its implications.  Here’s what they said…

Read the full article here

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