When Digital Analytics Met Machine Learning

The Digital Economy is an amazing opportunity to positively impact people’s lives. In order to do so, and regardless of what type of industry you’re in, understanding your digital audience and the way your digital channels are performing is crucial.
For many years, organizations in nearly every industry have been turning towards web analytics, digital analytics or more widely business analytics solutions to do exactly that – and many have seen a tremendous amount of success as a result. This is largely why the global business intelligence and data analytics market is expected to be worth as much as $18.3 billion by the end of the year.

When Digital Analytics Met Machine Learning

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