- Customer journey analytics : mouse movements, mobile gestures, typed-in info – even before submission, actual clicks, any input field (check boxes, drop down menus, radio buttons)
- Content that visitors see or interact with : pages, banners, content, error messages, webchats
- Technical attributes : browser, operating system, originating campaigns, and more
Just like Google, we automatically index everything. Every data and business attributes of customer activities: every tap, swipe or click, every mouse movement, anything visitors and customers type in, even if they abandon a transaction or drop off a process. Digital customer management lets you know how much time is spent and where, what content visitors see or interact with and of course you can filter the data per technical attributes such as what device, what browser, what operating system or where the source of traffic originated from. And when all the digital customer behaviour analytics are indexed, anything becomes searchable.
Free-text reporting creation
Because our customer experience analytics software captures and indexes everything, you can search the entire digital customer journey by using free-text, just as you Google something. It also means you can use free-text to create reports that fit your exact needs at any given moment in time. And because you’re not dependent on IT configurations or tagging, your time-to-answer, time-to-decision and speed to market is augmented.
Tamper-proof, source-proof and time stamped replay
Want to use session replay for complaint management or compliance purposes? Then you need fully encrypted, tamper-proof and time-stamped replay, with a 100% reliable source. Having a fully accessible customer analytics record will allow you to stay on top of any issues and fix them quickly and efficiently.