Your customers know how to improve your platform. Even if they don’t realise it.
Glassbox doesn't just tell you what a customer is doing. It tells you why.
Glassbox doesn’t just tell you what a customer is doing. It tells you why. Using deep behavioural
analytics, we extend traditional analytics capabilities to give you powerful and instant automatic insights to improve your customers’ digital experience and optimize website conversions.
Insights at your fingertips
Our analytics portal is completely dynamic and configurable. It has out-of-the box visual representations of metrics you want to measure and track, and it can also be completely built for purpose, according to your needs.
We understand intelligence comes in different shapes and forms. That's why Glassbox is designed to help you become self-sufficient and agile when it comes to accessing digital data, no matter if you are a data scientist, an IT pro or a business person who thinks that "big data is ugly".
"Glassbox provides crucial insights on customer struggles and experience issues that cannot be identified by other systems, and helps us address them immediately.”
Denise Chartrand, Senior Director Customer Solutions & Innovations - Air Canada
Watch visitors' struggles for yourself
Glassbox supports session replay of both web and native or hybrid mobile applications on a single platform. With automatic capture of every moment – and no event creation needed – you can access historical data at any time and find answers to questions you never thought of asking. Now, how smart is that?!
Even if your website or mobile app changes in the future, there’s nothing to reconfigure.
This allows you to be more agile with product launches and experience optimizations.
Get automatic visual insights
You don't have time to crunch the numbers and you need a solution that spoon feeds you with relevant and timely insights. We get it! And we're here to help.
Our visual automatic insights pintpoint customer struggles, technical issues, trends over time, and much more.
Glassbox uses Artificial Intelligence and Machine Learning to learn your data paterns. It understands what "normal" behaviors are and alerts you as soon as an anomaly is detected.
Measure the exact impact of online CX in real-time
It’s so important to have complete insight into how customers interact with your website or mobile application. Incomplete online transactions are not only a loss in revenue but can also affect customer loyalty and Net Promoter Score.
Glassbox detects any type of problem impacting online transactions and knows the exact amount of money that was about to be spent by the customer. Our Cashbox capability simply adds up the two elements and presents you the data via a real-time dashboard. That's brain power in action!
Optimize your forms with in-page Analytics
Glassbox analyses user behaviour from across your site or mobile app and brings this information to life with clever and interactive clickmaps.
Define custom time ranges and explore the amount, quality and risk level of interaction every element receives – whether it’s a field, link, banner, or something unique to your platform.
Define, monitor and optimize any Customer Journey
Create funnels in a matter of minutes, either by dragging and dropping a specific customer journey from a session replay, or by using free-text. Funnels can be based on any type of criteria and help you understand why are people abandonning a session, at every step of the journey.
You can also filter sessions according to device, operating system, geographical location, mouse movements, demographics, traffic sources, in-page behaviours and much more. With this information, you can improve customer experience optimisation by understanding how and where to direct the user’s attention.
Do you know how often you mobile application crashes? Can you tell who is most impacted and how much revenue these crashes take to the drain with them? If the answer is "Not really", we need to talk. Because while you're busy trying to find the answers, some of your customers get frustrated and may end up going to the competition. Think about it...
Integrate with any other solution
Glassbox is a totally open platform that integrates with any other system you wish it to pull or push data from/to. From Web Analytics such as Adobe Analytics, Voice of the Customer - with an out-of-the-box intergration with Medallia and Opinionlab - through A/B Testing and all the way to Data Lake and BI Systems, Marketing and CX departments can use the solution to accurately test and optimize new customer journeys, campaigns, content, online workflows, and microsites even before going live.
Search anything. Find everything.
Because all the data Glassbox captures is automatically indexed, you can search anything, just as you search on Google: just by using free text. Based on whatever you're looking for, you can then slide and dice the data and create customized reports to measure your KPIs.
Automated customer journey mapping
Over time, patterns in user behaviour emerge. Glassbox automatically generates maps of customer’s most common journeys, analyses their actions and struggles and brings you automatic insights in a way you can visually consume them.
Flexible data export
The insights you gain from paying attention to customers’ behaviour online can be applied elsewhere in your business. To help spread the word about your findings, break down siloes and shorten the time it takes to fix issues, we’ve made it easy to batch and export data, send it as raw files or as real-time scenario-based data.
Let the power of AI set-up key business alerts for you
Traditional analytical models are no longer viable. The vast, and ever-growing, amount of data captured obscures the valuable and timely insights contained within – causing business leaders to miss out on solutions to issues and opportunities for growth. Thankfully, this is where AI and Machine Learning step in.
Find out more about our
Customer Experience Analytics solution